Your Social Media Q & A

Nancy asks…

Is this twitter on the stock market yet ?

I’m trying to find the symbol for twitter.
Thanks,

Hank answers:

Twitter is a privately funded startup. It is not a publicly traded company, so it is not on the stock market yet and consequently does not have a stock symbol.

Sharon asks…

how companies use social networking sites for marketing purpose?

how companies do marketing on facebook ,twitter , linked in etc.

Hank answers:

By posting/tweeting ads and links to promote their products:
Facebook has “fan pages” for products and compaines
Twitter lets them broadcast specials and news
LinkedIn lets them share news and post jobs
Foursquare lets them offer specials to certain people who use foursquare
The list goes on and on

Linda asks…

How can I incorporate social media into my small business marketing effort?

What are some ways to use Facebook, Twitter and other social media sites to spread the word about my business?

Hank answers:

Great question! Social Media falls into a larger umbrella called “Inbound Marketing.” Traditionally marketing would be 1) cold calls/ telemarketing 2) print marketing such as magazines or newspapers 3) radio advertising 4) TV advertising 5) outdoor advertising. The before mentioned techniques would be labeled as “Outbound Marketing.”

50 years ago companies like P&G, McDonald’s, and Pfizer built their brand with these techniques. The problem with outbound marketing today is: consumers have DVRs so they do not watch TV commercials; consumers have iPods so I don’t listen to the radio; consumers subscriptions rates to magazines and newspapers are near extinction; and consumers have learned to ignore “interruption marketing” such as telemarketing through services like caller ID.

Newer companies within the last 10 years such as Google, Facebook, and Amazon have used Inbound Marketing. Using Social Media will give you leverage to compete with bigger brands and with bigger budgets. Here is how:

Create Profiles on Social Media Sites: Although there are many social network sites it is best to get your feet wet on 1) Facebook 2) Twitter and 3) LinkedIn.

Facebook:
Create a Fan Page for your business. Click on this link http://www.facebook.com/pages/create.php and follow the setup instructions.

Twitter:
Create an account by navigating to https://twitter.com/signup. Follow the instructions to setup your account.

LinkedIn:
Create a personal account and a company page. To create a personal account go to https://www.linkedin.com/secure/register?trk=hb_join and enter in the appropriate fields. To create a company page make sure you have your personal account created and verified and then click on this link http://www.linkedin.com/companies?didentcompy=.

What’s Next
In general listen. See what your target audience is talking about, and then after you understand add value by sharing your thoughts. Below are a few specific examples:

Twitter:
You have 140 characters. Be short and link back to more information on your website or blog. By linking back to your website you create traffic and allow your site to be indexed by search engines. Both are good.

Facebook:
Pose questions. Share resources that your target audience would find of value. Think of your Facebook Fan Page like a forum.

LinkedIn:
Answer questions posted by your target audience. This will give you “expertise” which is rewarded with green stars in the category your answer was selected as the best answer. Link your blog to your company page. By adding your blog to your company page your LinkedIn page will share your latest blog post with the professional community.

I hope that helps, and if you have any questions feel free to connect with me on Facebook (http://www.facebook.com/adam.root) or LinkedIn (http://www.linkedin.com/in/adammroot).

In addition I have listed a few resources to help get you going below:
1. Http://www.getawebsite.com This is a great resource to easily build your website, and have a built in blog.

2. Http://www.agencyentourage.com Social Media marketing agency that I work for that specializes in social media. Our blog has several articles with free resources.

Good luck

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Your Social Media Q & A

Laura asks…

Droid Incredible battery life tips?

I have the HTC Incredible phone and it does not have a good battery life. I live in an area with great Verizon Wireless service and the battery sucks. I use my phone to text, occasionally browse web, and to check news apps occasionally. I also use facebook from the android market. I have the advanced task killer app and even when apps are killed it doesnt work. This is my first smartphone and I don’t know if there are apps or processes that are running that I don’t know about. I know that wifi drains battery life, so does 3g browsing etc. I heard that you could disconnect some sort of data capability and that helps? Would that turn off 3g and wifi radios? To the point, does anyone have an Incredible and tips for battery life? Thanks!

Hank answers:

These new phones should have really high battery life seeing that they are made to browse, play/use apps
you should definitely take it to the store where you got the phone, and they will most likely give you a new one
i just bought a flashed blackberry curve, so i dont really use the apps and the things last about 2-3 days on one charge through texting calling and web
Good luck/!

Linda asks…

I’m unwilling to annoy potential or existing customers, so what marketing perspective is best for me?

My reason for needing to own my own business is the need for integrity. Most of the companies I’ve worked for have perpetual integrity issues, including their marketing methods and perspectives. I do Geek Squad-like tech support, and I have a recipe for success, other than a somewhat ‘beatnik’ attitude towards marketing. My current marketing plan includes:

-Business networking meetings
-Being prepared to describe the benefits of using my services
-A concise Website with free training and well-considered SEO
-Pens, pads of paper and other useful items with my logo for existing and potential customers
-A Facebook page for my business
-Submitting to typical advertising venues like Google and Superpages

I’m planning on putting some money into advertising, but I’m concerned that my complete unwillingness to ‘bother’ customers could make for a very slow start.
Examples of what I consider bothersome (but seemingly necessary) practices include:
-Nagging customers (on the phone, specifically) to allow me to finish projects/do needed maintenance
-Forcing promotion of my business into casual conversation

Any tips, books, or Websites you’re aware of in this regard would be greatly appreciated. Most of the existing materials out there aren’t geared towards people like myself.

Hank answers:

I would blog about technical things(shows your tech knowledge and establishes you as an authority… If done right) that would a.) Make your customers call by reading about enhancements and upgrades or b.)Give your customers answers to small fixes that you would tell them over the phone before you decided to come out: saves you time from being on the phone. I would also add a funny quote or pic to it that people would send or link their friends… Whatever draws them to your site and gets your name in their heads. I’m actually looking for blog sites at the moment so can’t help you there, but I do read my friends techs blogs, at least the ones that have tips.

You could even hire a 24/7 live tech if you have enough business where you get several phone calls after/before business hours.

One thing I do is get involved with community. Find a local fair or weekend market and sponsor it, add a booth, get seen. A booth can cost you as little 100 for the weekend in some places, have it staffed and covered with flyers and tech tips. You’d be surprised how many local events would be more than glad to have another sponsor, even if its only 100. Gun shows, exhibitor markets, community fairs, bike rallys, blood drives, school parks and fields, sports teams, race cars/bikes, bands, concert halls, farmers markets, etc.
Find an events page in your community or local radio website and get involved.

You also can have banner exchanges with other companies that have related services.

Lisa asks…

How can I get more views on my YouTube videos?

Besides creating better, unique videos that don’t suck – lol that’s an obvious answer! I’m wondering more in terms of marketing. I already have a MySpace, a Facebook and a Twitter…what other sites are good for reaching more people? Any tips?! Thanks guys!

www.youtube.com/caitlincooks

Hank answers:

Try putting it as your facebook status or just tell your friends. As you get more veiws, more people will want to watch. Videos grow exponentially,

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Your Social Media Q & A

Carol asks…

Can you identify the advantages of Social Media for yourself?

Do you know how to use Social Media to further your own interests? Do you think Social Media should be a distinct and separate category on its own?

Categories where Social Media Questions are asked:

Safety, Consumer Electronics, Family, Society-Other, Cellphones, Law and Ethics, Advertising, Education, Society & Culture, Careers & Employment, Economics, Investing, Search Engine Optimization, Facebook, Social Science, Technology

Sample of Questions asked about Social Media:

Why do people text? Is texting safe with hands free device when driving?
How would you show your knowledge of social media in a job interview?
Any business name ideas for a social media marketing company?
What are the different forms of social media that exist today?
How useful are social media platforms for marketing?
How does social media help in measuring the return of investment of a company?
How does social media marketing work?
How can I incorporate social media into my small business marketing effort?
Do you look for new social media sites when the others get boring?
How is Social Media related to science and technology?

Additional Details
The question asks would you understand advantages of using Social Media if the subject was categorized under one major category instead of 15 separate categories? Would you be interested in learning more about advancing your career or business?

Hank answers:

Absolutely. It is a great idea, and a subject which touches all of us – whether personally or professionally. My blog address the use of social media when job searching; it can have both a positive and detrimental effect on the job seeker. I encourage all to pay attention to their online presence and learn how to use the Internet to develop a professional image and market themselves via networking and business websites. I would love to see a category for social media

David asks…

Do you know how to use Social Media to further your own interests?

Do you know how to use Social Media to further your own interests? Do you think Social Media should be a distinct and separate category on its own?

Categories where Social Media Questions are asked:

Safety, Consumer Electronics, Family, Society-Other, Cellphones, Law and Ethics, Advertising, Education, Society & Culture, Careers & Employment, Economics, Investing, Search Engine Optimization, Facebook, Social Science, Technology

Sample of Questions asked about Social Media:

How would you show your knowledge of social media in a job interview?
Any business name ideas for a social media marketing company?
What are the different forms of social media that exist today?
How useful are social media platforms for marketing?
How does social media help in measuring the return of investment of a company?
How does social media marketing work?
How can I incorporate social media into my small business marketing effort?
Do you look for new social media sites when the others get boring?
How is Social Media related to science and technology?
The question asks would you understand advantages of using Social Media if the subject was categorized under one major category instead of 15 separate categories? Would you be interested in learning more about advancing your career or business?

Hank answers:

Make sure you are on Facebook and have plenty of FB friends.
Face Value
Facebook, Twitter, Inlink
Extremely useful. Over 60% of computer users are on FB.
It’s too abstract to measure
You create a FB or Twitter page, and you hire a social monitor to push along topics of conversation.
Advertise that your biz is on FB
Personally, no.
FB is a sophisticately built web site created by computer programmers.

John asks…

How do I get a job in social media?

I’m currently a junior in high school and I’m really interested in this field. I don’t know what career would be best suited for me though. I would like to help companies expand more and become more involve with the community through social media. Help the companies have a good rep with the public and find ways to help the company improve more. What should I major in college? Journalism, marketing, computer programmin???

Hank answers:

This is definitely not a computer programming related field, so don’t even worry about that one. ;)

It sounds like you’d like to use social media as a tool for companies and brands to engage more deeply with their audience. This is a great development in the marketing field in the recent years because companies are realizing that brand loyalty and customer engagement is a two-way street; you’ve got to be able to facilitate conversations online and keep people involved in what you do. Social media is the perfect avenue through which this can be achieved.

Having said that, you can certainly major in marketing, advertising or public relations. In terms of the jobs, social media marketing is a growing function at most companies; a lot of large corporations will have these teams in-house to perform social media functions. Another option is to go the agency route and work for an advertising agency or PR agency. Many of these agencies will have social media specialists who will help their clients (who are the corporations mentioned above) achieve social media goals.

For now, make sure to be very familiar with the dynamics of Facebook, Twitter, YouTube, blog sites (WordPress and Blogger), and bookmarking sites (Digg, Delicious, StumbleUpon, Reddit, etc.). Try and find an internship with a reputable company for social media marketing. Usually, they ONLY want college students for these roles so it shouldn’t be too hard to find. You can also certainly do part-time social media positions for local companies while you’re in school to help strengthen your resume and acumen.

Good luck!

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Your Social Media Q & A

David asks…

Can you please help with my social media strategy?

I’m looking for someone to tell me more about what a good social media strategy is. I kind of know what social media is but what do I do with it?

Hank answers:

First off, you didn’t say what you would need a social media strategy for. Do you have your own online company? Do you blog? Are you trying to get into Internet marketing? Social media is a marketing way to increase the traffic to a website or blog.

Before you can even establish a strategy, you have to know what your goal is. Do you just simply want more traffic to your site? Do you want to sell more products? Are you looking to make money off Adsense or a pay per click? Or do you just want to reach new people and network in order to get your name out in the Internet? All of these questions should be answered before you can build your strategy.

There are tons of different social media places that you can use. Networking sites like Twitter and Facebook are two and then there are social bookmarking sites like Digg and Stumbleupon. Each of the different sites is going to be used differently. I would check out www.mattbacak.com for more information as I have learned a lot from him. He has made it his livelihood doing Internet marketing using social media.

Lizzie asks…

Adoption strategy for internal social media?

I need to devolop a strategy to encourage employees to use internal social media to share best practices, create discussion forums….Now the usage is very low, what do you suggest to do to encourage people to use it?

Hank answers:

If it is an INTERNAL system you need to set up incentives otherwise you are “competing” against social media networks. I mean you need to see that people should spend their time working for you and gathering the feedback you want from needs to be done with an minimum of time effort for them.

Social media networks work great, but you need to TUNE into THEM, not create a new system.
The way people succeed with marketing inside social media is to use and utilize Facebook, Twitter and MySpace for their communication. As a company you would want to use them to broadcase your message about your services and offers without being “advertisy”.

The “Internal” concept you mention I do not get: you dont want to spend people “socializing” within your company, but get their work done. Create a system where people can look up questions about work flow, or things that will help them to earn a raise, save time, work faster and be more effecient.

Maybe you should look into applying Simpleology into your system?

Http://www.eyeonstd.com/simpleology

This is a proven system to increase the efficiency with employees as well people personally.

Lisa asks…

Anyone need help with a social media strategy?

I can advise you on the following:

* Social Media Profiling – Setup of profiles & basic methods on how to use each platform.
* Long term community building strategies.
* Analysis of your web visitors (who is visiting you? Are you reaching the right demographic? Visitor stats and analytics)
* Blog Creation & Strategy – Building a reputation and the key to reader engagement.
* Twitter – Gaining followers and Twitter promotion / education and participation strategies.
* Social Media Monitoring – This includes showing you how to follow conversations and how to respond.

Hank answers:

Lol nope. I’m good, thanks (:

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Your Social Media Q & A

Ken asks…

Do you know of any free business marketing methods?

I need to promote my business, but don’t have a big budget for advertising. I’m not terribly internet savvy either, so I’m not sure if I’m missing out on possible free internet marketing opportunities? Any ideas? Is facebook a good place to market a business?

Hank answers:

First thing Identify who your target audience is then do the following

1. Branding – logo and business card very important the logo will determine if people want to be associated with you or your brand
2. Get yourself an on-line on all the directories specific to your location things like freeindex, yell, thompson
3. Create yourself a facebook/linked in account specific to your business – show off your work there, get customer quotes on there recommendations etc try and get as many quotes from your customers you need to keep this consistent and monitor what people are saying etc make friends with your clients on these sites
4. Get yourself a website if you haven’t already does not have to be huge site but make it slick, easy on the eye get a good logo done make sure the site is reflective of how you feel the quality of you styling is…services, seasonal special offers,
5. Direct marketing…you can either buy data from a data agency or sift for it online we are not talking about 000′s of pounds here but more like 16p per record try and get contact address email phone (mobile preferably). Also for your existing customers to ensure you keep them get them to fill out a satisfaction card after each cut. Store all this in excel a spreadsheet this now will start giving you a direct relationship with your customers. You can notify them of special offers, reminders they might need a software update and you can send all this via email, text and post i would prefer the text and email that way you can send them to your website and keep your costs low. This way you will have a pool of existing customers to ensure they stay with you… Remember your marketing so will your competitors. Then you also have a pool of potential customers remember buy data specific to your market (business, 190-100 employees, etc).
6. Association – maybe with a complimentary product, where if they send anybody over to you they get a % off and vice versa but remember this association need to be specific to your business and should complement what you do. Also look at what your competitors are doing and imitate the best bits.
7. Advertising on local websites, magazines newspapers etc….i’m not a big fan of this especially for small businesses as i find it very costly with not the same return. Radio advertising is good but again find the radio station specific to your audience

The purpose of doing any marketing is to deliver an integrated campaign targeting customers from a number of angles to give you awareness and leads so this will enforce you message and your brand which will then give you consistent leads…. Remember nothing happens over night and you need to be consistent with your marketing to ensure a successful marketing campaign. The intensity and frequency of your marketing will be determined by how busy you are. They key thing to remember is that your core competence is your development skills that needs to be consistently good to ensure your marketing works…and marketing has a habit of biting back where people are not delivering on what they promise on their marketing.

Reputation is imperative if you stay on top of your game and stay in tune with the latest developments in the industry and are consistently improving your skill levels then your customers will not want to go anywhere else.

The above can be the crux of your marketing other elements may come from your research and planning not all the points need to be implemented look at the timing and look at the budget. Also ask your customers how do they prefer to be communicated with that should narrow down your marketing effort.

Sharon asks…

marketing ideas for online training?

creating an ad on facebook is one idea..Any other ideas? shud i open a website ?web page?

Hank answers:

As I know, this site has top listing of such college courses online – edu.2kool4u.net

Betty asks…

What are some marketing methods for promoting my nonfiction book?

My book is nonfiction and is probably considered a “how to” book. I need to come up with promotion and marketing ideas…things I’ll do to get the book “out there” when it is published. I have come up with a few obvious ones: facebook, myspace, twitter, personal e-mails, word-of-mouth, and some local appearances. What else is there that is relatively inexpensive? Any suggestions are welcome. Thank you!

Hank answers:

You sound self funded so this will be kind of hard for you.
First you need to analyze your demographic. I don’t know what your book is other than it’s non-fiction and maybe a DIY so it’s hard to help you figure out who to try to sell it to. From there it is easier to figure out your outlets. Lets just say your book is about how to be a better runner. You would probably want to search free demographics online, there are some mediocre sites but you will get a general idea of where to target locally for advertising.
Facebook has a very dynamic advertising system but like all online advertising it is pay by click which can get costly.
Locally, I would recommend placing an ad in you news paper, possibly direct mail (more people read them than you think), and maybe a radio ad since those are relatively cheap and 2 of the 3 deal with print which is obviously a trait of your target market.
I would then suggest trying to get someone (i.e. Newspaper columnist) to review you book and write about it.
Also, you can talk to you local book store owners about advertising, selling through them, and maybe having a book reading or some kind of promotion in the store.
Good Luck!

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Your Social Media Q & A

Ken asks…

What’s the best twitter marketing tool available today?

There are lots of twitter automation/marketing softwares available today , and i am really confused to what to buy seeing they all have pretty similar features. Can anyone recommend me the best of them all and why?

Hank answers:

Well the best twitter tool/software out today is TweetAttacks. And why is it so? Because it is not dependent on twitter API , which means , you can follow thousands of people in a single day . And get thouands of followers in return in very same day without getting your account banned. Yes and that’s the most impressive function of this tool is.

All other softwares are based on Twitter API , and thus have limitations of following only couple of hundreds in a day , and still pose a threat to get your accounts banned.

But TweetAttacks has the most advanced technology , and do not pose any threat to your account.

You could pretty easily get 1000s of followers in a day , which could have taken days or even a month with other softwares.
Now how cools is that for your twitter business , or twiter marketing.
I love this tool.
See the source link to know more about it.

Thomas asks…

Twitter Marketing Software – What is the Best Tool to Use?

What is the best Twitter Marketing software to use so I can find and follow people who are interested in the same things I have an interest in?

Hank answers:

LabTweets is a Swiss Army Knife for Twitter Marketing. It’s a desktop application (buy it once, use it forever) and with LabTweets, you can not only find people to follow but you can automatically follow a Twitter user’s Followers, so you can build a targeted network very quickly. It also has many features that other tools offer individually.

LabTweets features let’s you:

Follows People
Unfollow People
Auto Tweet
Send Direct Messages
Send Auto Reply
Twitter Automation
Manage Multiple Twitter Accounts
Load Multiple Twitter Accounts using a simple text file

so you can see, LabTweets has a very robust feature function set, which is why they call it the Swiss Army Knife for Desktop Twitter marketing.

Daniel asks…

What Twitter Marketing Tool makes it Fast & Easy to Follow a User’s Followers on Twitter?

When I find someone on Twitter that has expertise in a micro niche, I want to Follow who THAT person is Following (and) in some cases, I want to Follow the people who are Following him or her.

Hank answers:

I use a variety of free and paid for Twitter tools. To Find and Follow a user that is active in a specific niche, I use TwitSeeker. To create a Tweet to that will post to Twitter at a predetermined time, I use TwAitter. To Find a user and then Follow their Followers, I use a tool called LabTweets. This tool is a desktop application (install once, use if forever) is nice because it let’s me not only find users on Twitter that I want to Follow, but also Follow their Followers which I find very useful, especially since they are apt to be receptive to my Tweets, since they are active in niche markets I am also.

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Your Social Media Q & A

Sharon asks…

What are the legal issues to consider for businesses or non-profits using social networking sites?

I work for a non-profit organization that has, in spurts, started using social networking sites such as facebok and myspace to connect to current clients, as well as a marketing tool to gain interest. What are the legal issues to be considered with these? How can businesses and organizations stay safe legally while using these sites?

Hank answers:

You can start a social networking site under your business or personal name. As long as you don’t create any paid membership or don’t even use an advertising company like google adsense for profit you don’t have to worry about anything. If you start google adsense and you start generating some revenue than your company will have to file taxes for that.
I just started my site last month it is also under my business name.

Robert asks…

how do i learn about link exchange programs for marketing?

I’m marketing for a new social networking site and want to get involved with a link exchange program.

Hank answers:

They are not a good way to get backlinks, Google takes quite a dim view of traded links, not as bad as paid links (which can make your site dissapear from the index completely) but you wont rise high in the rankings by using them.

You are better off building ‘natural links’, get involved in other sites in the same niche, comment on blogs (even ones with ‘nofollow’ have a value), blog yourself, twitter etc etc

I managed to get a site listed on one of the highest ranked blogs (according to Alexa) with a bit of work, that one link was worth more to my ranking than a thousand exchanged links would have been!

Of course, you could just hire me ;)

Dave

Laura asks…

What are the best social networks to market on?

Im looking for the sites with the best results, I know facebook and twitter are good ones but what are some others?

Hank answers:

Facebook

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Your Social Media Q & A

Maria asks…

What are good cheap marketing ideas for a new fashion business?

“I am hoping to open a fashion store and need great ways to market on FACEBOOK (which I feel don’t work that great). I’d love any creative/useful/affordable ideas!
Thanks!”

Hank answers:

If you wanna marketing of your fashion business your choice of FACEBOOK is absolutely right but it need to optimize a positive efforts.
I recommend you to create a fan page for your business, then start to sharing your product with your friends. You can then keep your fans up-to-date about the information of fashion business. This increase more follower and also fans are able to share your product with their friends. So you see, there is a great opportunity for growth if you do it right! Some more better way you may contact any business promoter who work for marketing and promotion..some time back I took help with ‘em after that my business grew faster the magicsolv.com is the name they professional in internet marketing, web promotion..they for facebook marketing in a best way i suggest you to take help your fashion business may get success soon so just do it Enjoy !

George asks…

I need some marketing ideas for small business on internet, is there any way inexpensive and effective?

I want to promote my small business on FACEBOOK, anyone have any ideas or suggestions in how to promote this business, besides the news papers /magazines.

Hank answers:

“If you are going to promote your business here are some suggestion that are common and everyone using since last 4/5 decades these are :-
(1) Press Releases (2)Trade Shows (3)E-mail (4)Advertising (5)Direct Mail (6)Yellow Pages
ETC.but above of these one is most important and effective method i gonna tell you that’s “”INTERNET MARKETING THROUGH FACEBOOK”” facebook is tremendous and vast social network where million of net user give attendance every moment that is the single place where you may promote your small business on large scale you may share your product or business with hundreds of people according to your search. It need only a right decision to work..facebook require a only profile to join groups, friends, then you have to Establish a home page for your business is relatively inexpensive and can reach many people. Use newsgroups that focus on areas similar to your line of business to draw attention to the site. Always include a phone number or email address so that interested visitors can contact you. If you are a retailer, consider putting photographs of your products online, even if you’re not ready to let people to order your wares over the Internet. You may use different way to promote and market the business that’s very easy and powerful..you may hire any reliable company who works for internet marketing some time back during net surfing my eyes caught a name that magicsolv.com i read about ‘em carefully everything was regarding to business promotion. In my opinion you must try out hope u will get some fruitful i hope so..best of luck.”

Carol asks…

Advertising / Marketing Ideas needed …I’ve launched a new website?

I started a new website that lists restaurants that deliver around the country. I am adding new cities each day, and currently have some larger cities such as Las Vegas, Boise, and Fargo on the site.I am having a hard time marketing my site, as I don’t really know what approach to take. what about FACEBOOK If anyone has any good ideas, I would really appreciate it. thanks..

Hank answers:

You can create a Facebook page for your business and then invite your clients or friends to become fan of it.

The way to advertise your business in Facebook is by creating what is called a “fan page”. Once you have created it you can advertise it inside Facebook. The creation of this Facebook page is free.

In order to make a page on Facebook you need to be registered as a user. This link will show you how to create an account on Facebook:

http://romcartridge.blogspot.com/2010/01/how-to-create-facebook-account.html

And this one how to create a page:

http://romcartridge.blogspot.com/2010/01/how-to-create-fan-page-on-facebook.html

Good luck!

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Your Social Media Q & A

John asks…

How to decline a LinkedIn request without hurting feelings?

A close friend’s ex-con, ex-junkie boyfriend (not kidding) invited me to connect on LinkedIn. I work in online marketing, so profiles like that are an unreasonably important part of my job (I get dozens of click-throughs a day, sadly)…I can’t afford to have a link to a perpetual grad student with a bad rep on my page! I would never recommend this guy for a job in a million years, and I’d never want to be associated with him when applying…you get the picture.

I was hoping just to ignore it and say “Oh, I never check that old thing!”, but he has been pestering me about it, as has his girlfriend (my friend). I’m at a loss for how to decline tactfully…I can’t even come up with a white lie. Something like “This is for professional references only,” sounds kind of mean…doesn’t it? What would you want to hear in this situation? I’d like to keep the personal relationship without damaging the professional profile….

Hank answers:

How about this: “I get dozens of click-throughs a day, sadly, and I have to be careful which ones I am associated with professionally. My accounts are checked periodically for personal content and I know that you will understand the resoning behind not including you with my professional references for the people that I only know within my profession. I can not even put my mother on there! So, what else do you want to talk about?” Drop it and do nto re visit the conversation. If it is brought up again then tell them that you are really surprised that they would put your professional reputation on the line when you made it clear that it is against your work rules that everyone in your business is expected to respect. Then ask again what else they want to talk about becuase it is a closed subject. You can be nice about it but firm. Smile when you talk about it! Do not seam stressed, just e matter of fact and act as if you just know that they will understand. Period. So, what else do you want to talk about….how ’bout them Dodgers?

Donna asks…

I applied for a job via linkedin, and the employer emailed me asking salary expectations. How do I respond?

Is it a little strange that they are asking me about salary expectations before the interview? I do not want to give a # too low, or too high. At the same time, I do not want to tip-toe around and say something like the “fair market value” of the position. Is it appropriate to answer “I would expect between $–K and $–K but I would have a much better idea if we were to discuss the position further.” ?

Any advice is appreciated. Thanks!

Hank answers:

It is a sad indication of the lack of creativity by those that hire these days. (long ago when I was temping while in college one of my “jobs” at a Wall Street firm was to go through faxes (then) and toss out any resume not deemed suitable. Any typo was an immediate trash can toss just to eliminate the copious pile. Could have been a great but sloppy candidate.)

Give a range based on your previous salary (and considering economy now) and position, skills and more importantly what you brought to the company. A range does not pigeon hole you and allows for salary increases.

Expectations is not a choice word, lol. It puts you in less powerful position when in fact it is an equal exchange (or should be).

Salary is compensation for duties performed and one can value that. I find it unappealing that today, one does not look at someone in HR face to face, or when one is let go it is often with a short email. (obviously older)

Try to word it creatively so that they will be interested in a face to face interview… Such as “I will consider a starting salary in this range, which allows me to grow in my position by so on so on”.

Charles asks…

LinkedIn only good for companies that have to do with employment/education?

This is what it seems like to me.

For eg; say you have a website that sells toys, toothpaste, sufboards, weight loss programs, glasses, ANYTHING.

How can you market this on linkedin? All the groups are for pressionals in particular industries.

EVen if you find 1 or 2 groups in your industry you won’t be able to reach as many people as if say, you run a company that is a career management one, that can have suggestions for nearly every linkedin group as they’re all professionals.

Hank answers:

That’s why it’s a waste of time like virtually every other ‘job opportunity’ that one can find on the internet.

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Your Social Media Q & A

George asks…

What do you think of Linkedin.com, more for promoting/marketing a business or more for working professionals?

Hank answers:

Robert,

When you use LinkedIn, your profile is all about you – your personal brand.

Many sales and marketing types will tie themselves very closely with their current company / product, but that isn’t always successful.

LinkedIn is very good at one to one relationships – searching, introducing, maintaining. It isn’t intended as a one to many site.

Check out http://www.linkedinpersonaltrainer.com/

steve

Ken asks…

How does professional networking (ie linkedIn) work?

My professor is recommending his students that they should begin networking, and he has started an assignment where we need to collect business networks.

I don’t know anybody but I know I probably need to learn how to do this as I am a senior and know for sure that I am going to be doing marketing when I leave school (preferably sports)

I currently have 1 network: The professor.

How do I go about doing gaining more?

Hank answers:

One of the most important social media tools you can sign up for right now is LinkedIn. In today’s market, it’s a tool you cannot afford to ignore.

LinkedIn lets you post your work experience in a familiar resume format, connect with and manage your professional contacts and promote your skill sets in real time.

LinkedIn isn’t just for looking for the next job, it’s also about branding yourself with potential future employers and your professional peers within your industry. Interactive features allow your contacts to also post recommendations that can be seen be anyone who views your profile.

I’ve been on LinkedIn for a couple of years now and use the site as a new rolodex, or a way to manage my professional contacts. It’s also helped me find out more about people I do business with, but there is so much more I could be doing.

Join as many groups as you can, offcourse keeping in mind your area of developement. Search Groups of Marketing, Advertising, Networking and so on. Good Luck!

Mandy asks…

Social Networking sites and marketing – is it worth the time and effort?

I have been thinking about joining into myspace and others to help promote a business. Does this work? Is it really worth the time to set up a nice “space” or do the members of these places just view such things as spam?

Any experience with linkedIn?

Any lists of niche social networking sites – especially those focused on business or education?

Hank answers:

I have a myspace account for personal use and I hate it when people want to network because they have a business. I mark them as spam all the time. Whenever I talked to people about different products, they always say I am a sales man and don’t listen to me.

If you want to set up a myspace account because you need more business, than you should develop your own site.

I can help you build your own site and get the traffic you need. I will show you the same system that I use to get results on the net. It is simple to use and takes as much effort and time as using myspace except you own it and control it.

My site is geared towards mlm people but if you are not an mlm person, that is ok. It will work for all business professions.

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