Mobile marketing is the quickest way entrepreneurs can use to grow their businesses. To start with the industry is growing fast. According to Mobile Marketing Association, advertising spending will grow to $5 billion by 2015. In addition, 8 trillion text messages are expected to be sent in 2011. These trends, coupled with the fact that globally mobile handset are about 5.3 billion, makes mobile marketing an easier and faster way entrepreneurs can embrace to grow their businesses. However, most people are not aware how to use this industry to expand rapidly. Here are some tips.
Find out what phones your customers have.
Knowing the type of phones your clients have gives you a big marketing edge. Smart phones and ordinary phones have different capabilities. The marketing approach you would use with either type is different. You can start by doing a survey of your customers’ phone types. However, one in three users in the US has a smart phone and their numbers are increasing rapidly.
Find out how they use their phones.
This is important because it will help you avoid irritating your clients. Some people prefer to use phones for text only while others combine both text and voice. Others use their phones to surf the net and keep in touch with friends and relatives by email and social media networks. You could annoy customers who like text by calling them. You could become friendlier if you link up with your customers on Facebook. Having this knowledge of how customers prefer to use their devices will give you the correct arsenal to effectively conquer your market.
Always have a call to action.
Mobile marketing is not like TV or Newspaper marketing. Most mobile users are spontaneous. So ask them to call, send a text or visit your store. Your marketing should never be left hanging. It is futile to send a text that has no instructions or directions to users.
Create a mobile version of your website.
A mobile website gives you a marketing edge. People are buying more and more smart phones that are able to effectively read mobile websites. Mobile searches give results by prioritizing local companies. Meaning that if you search using a phone, you will get different results when in New York and in Los Angeles. In addition, Google is able to detect the type of phone being used for the search. And will give priority to websites that will be read best with the device.
Something else to note is that mobile searchers are motivated people. They use their phones to get information that they need to use immediately. They may be looking for direction to your restaurant. They could be looking for an item they need to buy right away. If you have no mobile websites, you could be missing these opportunities.
Give opt in priority.
You should never stop asking people to opt in. A mobile list is one of your best assets and you should constantly grow it. When people opt in, they give you permission to communicate with them. Legally you have no right of sending marketing information to people who bought from you if they have not consented. The fines are punitive and to avoid this, entice clients to opt in and send out marketing messages that are beneficial to your target audience.
Mary Wilhite is a Mobile Marketing Specialist, also known as the Mobile Marketing Queen. Teaching small businesses, entrepreneurs, and internet marketers how to attract better customers with mobile marketing devices. Get her newest book today. Just click here http://www.amazon.com/Mobile-Marketing-Bible-1/dp/1466426101/ref=sr_1_1?ie=UTF8&qid=1320573064&sr=8-1
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