Category: Business

Below are some great recent articles on the topic of Social Media Marketing . . . Year in Review
defintion: Social media marketing is a form of Internet marketing that utilizes social networking websites (Facebook, Twitter, LinkedIn, etc.) as a marketing tool. The goal is to produce content that users will share with their social network to help a business increase brand exposure and broaden customer reach.

30 Brilliant Social Media Marketing Tips From 2011
Read the 30 best social media marketing tips from 2011 that will still benefit your social media strategy in 2012.
Social Media Marketing: 5 Predictions for 2012 | Business 2 …
OK, it’s that time of year again — time to make my predictions for social media marketing for 2012. 1. Connected Consumers I think this is the biggest.

Mobile marketing is the quickest way entrepreneurs can use to grow their businesses. To start with the industry is growing fast. According to Mobile Marketing Association, advertising spending will grow to $5 billion by 2015. In addition, 8 trillion text messages are expected to be sent in 2011. These trends, coupled with the fact that globally mobile handset are about 5.3 billion, makes mobile marketing an easier and faster way entrepreneurs can embrace to grow their businesses. However, most people are not aware how to use this industry to expand rapidly. Here are some tips.

Find out what phones your customers have.
Knowing the type of phones your clients have gives you a big marketing edge. Smart phones and ordinary phones have different capabilities. The marketing approach you would use with either type is different.

Hot off the Press!

Click the pic to read an article from the Sept./Oct. issue of “B2B Magazine” It’s titled “Technology innovations to help your business connect with new and existing customers,” and features yours truly.
Just tootin’ my own horn.

LinkedIn has become very popular amongst professionals over the past few years. Professionals are competing on how many more friends they have in LinkedIn. However, LinkedIn is so much more than being another social network platform.
LinkedIn connects you to individuals who are selling the items you need, buying the items you are selling, recruiting for positions you are applying, or applying to positions you are hiring for.
It is such an amazing tool for any businessman who want to leverage their connections in business. Nevertheless, many of us make critical mistakes in LinkedIn that limits the benefits we can gain out of it. Please allow me to enumerate some of them.

Adding everyone as a friend: This is a critical mistake as it can get you banned from LinkedIn.

Do you think that only big companies benefit from using social networks? Well think again. Marketing for home business through social media, will find your customers and meet your competitors head on. The Internet levels the playing field, so you can look like the big guys.

You’re Not Alone
If you are new to social marketing, don’t panic. Everybody was a rookie once and you can easily get started without getting injured along the way. The key is to focus on just a couple of platforms or networks, and then expand after you get more familiar with the social world.
My key online marketing networks for social media are Facebook, Twitter and LinkedIn. I dabble in some others like Digg, DisQus and Delicious (just a coincidence that they all start with ‘D’), but the more platforms you use, the more time you invest.